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A Brief Introduction to the SEO Strategy

Search Engine Optimization or commonly known as SEO, is an online marketing strategy that has been created by webmasters and online marketing experts to boost a website’s traffic through the use of content and keywords. As the name implies, the goal is to optimize the website to be search engine friendly. Throughout the years, there have been many variations to this approach, and each of them has its results and even consequences. If you’re new to SEO and you’re dying to learn more about it, stick around, and we will discuss it more, and we might even give you some tips and suggestions.

When to use SEO for a website?

Almost any type of blogging or even eCommerce can be influenced by SEO in a short time. However, depending on the website type, the SEO approach may vary, and improvisation to the strategy may even be needed.

There’s no perfect time to use this strategy; in fact, anyone can even implement it before launching a website to the public. As a general rule of thumb, you should use SEO to generate tons of traffic in the shortest amount possible. Also, budget is a massive deal for long-term SEO commitment, so be sure you have enough funds to finance the strategy for some months or even a year.

SEO can even revive dead pages that aren’t receiving any traffic at all. The common reason for low website traffic is mostly about the website design, as some business owners take care of this part by themselves. In that case, a professional web developer and designer is needed to clean the website and make it look a lot friendlier to potential customers’ eyes. After that, content creation should come next, and the rest is history.

How long should the SEO strategy last?

Considering its price, it would take up 50% or 70% of a website’s budget, so the owner should decide this part. It is costly; however, there are many testimonies that you can find on the internet, saying that this type of service is worth it.

Most business websites retain their SEO as long as possible or as long as the business can keep up with the fees behind it. A small business would go for several months or even a year, while bigger ones can finance for five or up to 10 years. In conclusion, the SEO campaign duration is directly correlated to the business owner’s ability and willingness to spend money and resources.

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